Reflecting Veronica’s diversity, the Trust presents an award annually to an emerging artist or artists, over the age of eighteen, to encourage and promote creative development. A different art form is recognised each year for five years.
The nature of the award varies as appropriate to the genre and is made annually in association with a show casing event or events. There are many ways of acknowledging and supporting emerging artists, but each award represents an opportunity: project funding; an exhibition; a performance; a commission; whatever is of most help to an artist or artists at a particular point in their development.
Each year the Trust is advised by an individual or organisation with particular expertise and recognised stature in the relevant art form, ensuring the artistic integrity of the Trust and promoting its standing nationally and internationally.
The award has ongoing public benefit, extending both arts and education by fostering imagination and facilitating critical thinking and social communication.